Amina Mekhtieva

Digital Marketing

A practical background spanning digital marketing, analytics, and hands-on marketplace management, with a thoughtful approach to building brands that perform and endure.

Building measurable visibility through websites, SEO, paid social, and email.

Marketplace Operations

Selected experience

Independent Practice

2026 — Present

Building measurable visibility through websites, SEO, paid social, and email.

Current focus

Evernatural

Current

Currently completing the DMI Pro Certified Digital Marketing Professional program.

Evernatural

A sleek, amber glass bottle with a dropper cap is resting on its side on top of a rectangular black box. The packaging features minimalist design elements with gold and white text, conveying a sense of luxury and sophistication. The background is a neutral tone, highlighting the elegant design of the bottle and box.

Digital Foundations

Building Evernatural into a thoughtful natural-products brand through marketplace strategy, compliant operations, and measured growth.

A laptop displaying a webpage with the text 'I design and develop experiences that make people's lives simple.' is placed on a wooden table. It is set in an outdoor seating area with white furniture and greenery in the background. The setting appears to be calm and conducive to work or relaxation.

Paid Social

A clear, connected foundation for understanding website performance across GA4, Google Tag Manager, and Search Console.

A hand holding a smartphone displaying a webpage titled 'Creating a Brand' with navigation options like Home, Discovery, Members, and Topics. The background is out of focus, providing a neutral setting.

Marketplace Growth

Campaigns shaped around real audiences, careful testing, and the numbers that turn attention into meaningful action.

An arrangement of skincare or wellness products placed on a light surface, surrounded by natural elements such as leaves and assorted stones. The products include bottles with pump tops, jars, a spray, and a stick, each with minimalist labels in earthy tones. Dried plant material and small colorful pebbles add a rustic and organic touch.

Selected Work

A considered digital presence for a handmade natural-products line, from product storytelling to Amazon FBA operations.